José Hernández Middle School Opening
Alpha Public Schools chose to honor former NASA astronaut José Hernández by dedicating a new middle school in his name. They wished to have a public ribbon cutting, raise their community profile and attract new supporters.
I organized and promoted the ribbon cutting of the José Hernandez Alpha Public School to the Bay Area media, stakeholders, community leaders and the general public. Representatives from all of Mr. Hernandez's former employers (NASA, Lawrence Livermore Labs), educational institutions he attended from elementary through graduate school were invited as well as STEM and Latino professional organizations. Bilingual grassroots efforts were made to include the East-side community and families of the students. The school received tremendous media coverage and was able to forge new partnerships with many new individuals and organizations.
Client: Alpha Public Schools
Reference: John Glover, Executive Director
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Boys & Girls Club of Silicon Valley Recruitment
Boys & Girls Club, provides year-round positive enrichment programs for youth in under-served areas. The agency was running a deficit and would be forced to close a club unless they immediately brought in additional funds and/or paying members. Organization provides many free memberships to low-income families middle class families that can not afford more costly.
Direct mail campaign to donors in the East Foothills that would have a more personal connection to the clubs and to families with children middle class household income.
Client: Boys & Girls Club of Silicon Valley
Reference: Steve Tedesco, Executive Director
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Most Holy Trinity School
When the dot come bust swept across the valley many families withdrew their children from private schools. For the first in many years there were openings in the Catholic schools and no longer a waiting list for enrollment.
A direct mail campaign was created to reach out to households with traditionally Catholic/Christian surnames of Spanish, Italian and Irish descent and children age of 12. and under. Many of the obstacles cited by consumers such as cost, trust, after-school care, religion was addressed to remove any barriers to entry. We were able to substantially increase enrollment.
Client: Most Holy Trinity Parish
Reference: Fr. Eddie Samaniego, S.J., Pastor
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Mosaic Journalism Program
Mosaic Journalism Program is a free summer camp for high school students who have a desire to become a media professional. Established in 1993, the Mosaic has trained hundreds of high school students, many of whom became professionals in traditional and new media.
The marketing methods used by the program were 20 years old and needed updating to attract more social savvy students of today. Less emphasis was used on creating a paper newspaper which many had never picked up in their lives to emphasizing pure journalism and its many streams. A website was created that enabled students to apply online for the first time and a social media campaign was created to recruit high school students to participate in a Summer journalism program.
Client: Mosaic Journalism Program (pro-bono)
Reference: Joe Rodriguez, Executive Director
Media: Website
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Theology on Tap*
Theology on Tap reaches out to Catholic young adults through interesting speakers and discussions on relevant faith topics in casual settings such as cafes and pubs offering food and drink.
I worked with Diocese of San Jose to engage speakers addressing subjects that are of interest to young adults and set up a schedule at various popular venues. A full marketing campaign was launched to attract this particular demographic. The program was a great success and used as an example across the nation at other dioceses.
Client: Diocese of San Jose
Reference: Terrie Iacino
