We created a national campaign entitled the “Una Mano Amiga™” campaign. Booths were set up regional grocery stores (Safeway, Mi Pueblo, etc..) on weekends during high traffic periods in order to have direct contact with the community. Both promotional staff and volunteers from nonprofit organizations such as Rainbows, the Mexican Heritage Corporation, The Diabetes Society and Las Isabelas cancer support groups worked the booths. Consumers were able to gather information and take a spin on a Cacique® prize wheel when they made a donation and/or purchased Cacique products. Cacique and the non-profits received extensive publicity through media coverage and culturally sensitive materials including bilingual posters, flyers and postcards. As a result of one campaign over 1200 diabetic screenings were performed and there was a 500% increase in support group enrollment.
Client: Cacique USA, Inc.
Reference: Tirso Iglesias, Jr. , VP Marketing
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Silicon Valley / San Jose Business Journal*
The Business Journal provides daily business news updates, latest news of 17 industries, dozens of
popular topics from around the nation and the latest networking and
marketing alerts for the Silicon Valley.
When the Business Journal became aware that they were not reaching out to the ethnic community and in particular the Hispanic business community. Three speaker forums were created to outreach to the professional Latinos in corporate, government and private businesses. Grass roots marketing efforts were made to invite and fill these events ultimately cementing their relationship with the community and gaining subscribers.
When the Business Journal became aware that they were not reaching out to the ethnic community and in particular the Hispanic business community. Three speaker forums were created to outreach to the professional Latinos in corporate, government and private businesses. Grass roots marketing efforts were made to invite and fill these events ultimately cementing their relationship with the community and gaining subscribers.
Client: Silicon Valley / San Jose Business Journal
Reference: Vintage Foster
Reference: Vintage Foster
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Let the Eagle Fly - The Story of Cesar Chavez and the Farm Workers
Worked directly with the Chavez family to create a multimedia marketing campaign and make grass roots efforts to sell out the week-long run of this inspiring musical. Community groups and Latino professional organizations were enlisted to help sell tickets and keep a percentage for their organizations as well as an efforts to purchase tickets which were given to farm workers and their children.
Client: Chavez Family Vision
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Cathedral Festival of Flowers
Cathedral
Festival of Flowers welcomed some of the most renowned floral artists
from the Bay Area alongside special guest designers from the Northern
Ireland Group of Flower Arranging Societies, the National Association of
Floral Arrangement Societies of England, and the Association of Irish
Flower Arrangers. The three day event featured a cocktail reception, art
exhibits, seminars and floral art in the cathedral and center.
Client: Archdiocese of San Francisco
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Garden Theater Grand Re-Opening & Marquee Lighting
We created a party from celebrating its original era with ice-cream bar, bellhops, "cigar girls" giving out nostalgic candies, and enlisted local car clubs to show their vintage cars from that era. A video played showing historic photos from Willow Glen.
Client: SDS NexGen Partners LP
Reference: Michael Mulcahy
Media: Press Release
